Contextual Marketing is an Online Marketing and Advertising model that was developed to reach audiences interested in your advertisement. This model provides a way for advertisers to home in on a targeted audience customized through the internet users behaviors, location and demographic. This is accomplished through tracking keywords, website content and website addresses that the internet user is currently visiting.
Contextual marketing channels are typically application based. The software tracks and processes every website that a user is visiting while browsing the internet. The software monitoring and tracking abilities allows an advertisement to be inserted at a time when the searching user is most likely to be interested.
When correctly targeted contextual online marketing and advertising models can be very effective and is one of the most successful ways of conducting online marketing.
Viewmedia.com built its online marketing and advertising presence based on contextual marketing strategies.
 
| Contextual Text Links |
On the left hand side, you can see one method to deliver a contextual advertisement. Keywords and URLS are used to trigger advertisements and entice the customer to make a purchase at the same time they are interested in a similar product or service. This has proven to be one of the most effective channels to deliver advertisements in today’s online marketing industry. The following channel is available on a CPM or CPC basis and can be targeted by primary URLS, secondary URLS, keywords, and also categories.
|
|
